The environment has become a hot topic for everyone around the world, particularly for businesses. With natural resources nearing depletion and excessive pollution causing devastating effects on the environment, companies decided to change their manufacturing techniques. These “green” techniques make use of renewable energy, environmentally friendly technology and recyclable packaging. When products are produced this way, they are called sustainable products.
Since they first became available in retail stores, sustainable products have been flying off the shelves. Because of their success in sales, more manufacturers are becoming greener and realizing the products’ social, economic and environmental value in the process. Sales of sustainable products are not showing signs of slowing down and it is likely these products will be around for a long time to come.
People – individuals and communities – stand to benefit from sustainable products. Consumers can enjoy the finished products, as well as the health safety that comes with newer, greener manufacturing processes. Companies are becoming more cautious about the way raw materials are collected and how they are processed, in order to reduce or eliminate their footprint on the environment. When the environment is cared for, the quality of life improves.
A greener manufacturing process means that every stage of production – from extracting materials to the disposing of the product- is cleaner and lowers overall pollution. Environment-conscious companies also use renewable energy. The most common types of renewable energy are hydroelectricity, solar power and bio fuel. Other sources include wind, tides and heat. Hydroelectricity is energy generated from water, solar from the sun and bio fuel from living plants.
Older production equipment and technology is being replaced with greener alternatives to produce sustainable products. Manufacturing plants have switched from energy-consuming lighting to energy-smart options. Green chemistry is being adopted in many companies because of its intelligent use of resources and energy. Business strategies today are focused on how to implement and optimize new innovations to reduce pollution.
It is not uncommon for sustainable products to be made from recycled materials. In other words, raw materials required to make these products are recycled. Materials are all safe and healthy to use. At the end of their life cycle, they can be recycled to make other products. Any waste produced does not harm the earth.
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The performance and cost were under scrutiny when sustainable products first came on the scene. Many found products to be inferior in quality, efficiency and high in price. However, processing techniques have improved over the years. Today, sustainable products are cheaper to buy and to make, and deliver the performance consumers expect.
Sustainable products can range from solar-powered buildings to wooden sunglasses. One of the most popular line of sustainable products is produced by sportswear company PUMA. Named the InCycle collection, it includes shoes, apparel and green accessories. BMW has also introduced its range of electric cars, the urban i3 and the i8 sportscar, which run on biofuel.
The advent of sustainable products has changed the way manufacturers, individuals and communities view the environment. The product’s life cycle – from sourcing raw materials until the end of its life – is economical, safe and environmentally friendly. Sustainable products are competent, affordable and all-natural.